When it comes to establishing a business, your logo plays an essential role in communicating your story to the target audience. A logo is the first thing that a person looks at when they consider a business. We can easily say that it affects the purchase decision of a company.
You can establish a high-end business with a qualified team and exceptional products. However, if your logo is unrecognizable and just non-existent, people will not come to purchase from you. To attain success and establish a profitable business, you need to focus on the quality of the emblem. We’re here to provide you with beneficial suggestions on designing a logo that speaks volumes about the personality of your business. If you follow the steps outlined below, your logo and firm will stand out in the eyes of your customers.
Pick The Right Colors
The right colors in your logo can help you convey what your business is all about. The color choice mainly depends on the theme of your business. Some of the most common colors used by companies to design and develop a professional logo are:
The blue color is primarily used in luxury brands, software companies, and more professional industries. This color is a representation of:
Green is associated chiefly with products like makeup, environmental products, and lifestyle products for older people. Different tones of green are used to establish the mood of your logo. Green is a representation of:
As usual, black is the color for the elite. Many luxury lifestyle and clothing brands like Gucci use black to impose supremacy. Black logos give a completely classic vibe. You can pair it with neon colors to give a classic vibe. Black color is a representation of:
Keep It Minimalistic and Trendy
Gone are the days when highly cluttered logos were a thing. Instead, minimalistic designs are in trend because they allow the customers to quickly understand the concept of your business. To make a transparent logo without overwhelming the users, follow these steps:
- Use less digital space.
- Keep the logo clean and clear without a lot of decoration.
- Convey your message in a few words.
Work with Design Team
Now outsourcing your logo design may be the easy way out. However, if you are involved in the entire process, it’s going to help you understand your taste. If you don’t have relevant experience, hire a professional logo designer to bring your idea to life.
- Working side by side with a logo designing team is going to streamline the process.
- It will actually give you a better than the relevant logo for the business.
- You will understand the process and also learn.
Design A Balanced Logo
A logo with a balanced approach goes miles ahead in establishing a name. Adding too many images and text can literally kill your vibe. It’s just an indescribably terrible idea to go overboard – you are not designing an old Latin stamp. Just add the right percentage of text and images to appeal to the logo. Some straightforward yet famous logos belong to big brands like:
Sketch The Outlines
You cannot just jump to a final logo without actually making changes. However, you can discuss your requirements with the team and take a few samples from them. Also, give your recommendations.
- Conduct a questionnaire with your team. Hold meetings and discuss what ideas they have.
- Conduct detailed research on competitors’ logos, their history, and their position in the market. Shortlist the successful ones.
- Make sketches of your logo and what you feel should be the design.
- Think of the colors that will suit your business. There is always a possibility to make more than one color combination before finalizing.
Choose The Perfect Font
Choosing the right font is crucial to show the emotion of your logo. Using the wrong font will completely change your business’s tone and destroy the feeling you are trying to build. Would RedBull have that energetic impact if the font was twirly and cute? You get the idea, right? Startup businesses should focus more on the choice of font. Here are different types of fonts:
- Old school
It’s a lot simpler to say than to accomplish. If you check all of today’s corporate logos, you’ll see that many of them are obvious clichés, if not outright absurdities. To avoid cliches, you can:
- Show some creativity in your design and get the idea from your mind on the paper.
- Understand the message that you are trying to send. If you are portraying energy, show a lightning bolt. For ideas, a light bulb is commonly used.
Seek Inspiration from The Right Sources
You can hire the best logo and website development company out there. Still, if your inspiration is all the wrong people, there is no way on Earth to create something inspirational. Many small brands do not focus initially on the quality of the logo, and it later hampers their business. Here are some pointers to seek inspiration from the good sources:
- Do not copy someone else’s design. It’s just a big no! Don’t even think about it.
- See the quality of the logo and changes your competitors have made over the years.
- Check different graphic design trends.
- Scroll on social media apps like Instagram and Pinterest to get inspiration.
Use Negative Space Sensibly
Negative space, or often known as white space, is the portion of the design that is left vacant. Negative space is probably the subtlest and effective method to design a logo for your company. While the primary logo design attracts the eye, what isn’t there is what retains a person’s interest. In fact, if negative space is utilized successfully, it’s practically hard to identify what makes the image so captivating. It’s just captivating on its own.
Combine Logo and Tagline
A corporation will frequently have a logo and a catchphrase. And, if you look closely, you’ll see that those businesses frequently have a logo that mixes the two. Again, this is an excellent indication of a well-designed logo. One that can stand on its own while still including your corporate logo.
- Decide a tagline that can explain your business in a few lines.
- Use simple words that are understandable by everyone.
- Keep tagline and logo separately.
Logos generally define the style and theme of your business. If you want to promote your business, focus on designing a unique logo that stands out among competitors.
From: Gary Roberts