From nude lipsticks that are anything but, to sunscreens that are downright ghostly, shopping for beauty products that complement melanin-rich skin can be challenging, if not downright problematic. Thankfully, the landscape is (slowly) changing and the beauty industry is recognizing just how commanding the purchasing power of Black women truly is. With a whopping $1.1 billion spent on beauty alone, Black women are driving the demand for brands to create products that speak to their needs.
With the help of e-commerce sites that focus on Black-owned beauty brands, it’s now easier to find makeup, hair, nail, and skincare products that are crafted with Black women in mind. Yard + Parish, AMP Beauty LA, thirteen lune, and Candour Beauty are just a few of the rising online retailers that are putting the spotlight on Black-owned brands and making it convenient to purchase those once hard-to-get items with a click of a button. Ahead, they each share the products that are constantly flying off their virtual shelves and why customers can’t get enough.