Johannesburg, 3 September 2021: Apple Music today announced the latest featured artist in its Africa Rising artist development program as 19-year-old Kenyan-born pop singer-songwriter, Nikita Kering. She is the first Africa Rising artist from East Africa.
“I’m so excited for this new chapter! I’ve always wanted to stand out in Africa and the world as a whole, so being selected as Apple Music’s newest Africa Rising artist is definitely an awesome start. I can’t wait to see what’s next.”
As the youngest ever nominee, winner and performer at The All Africa Music Awards in Lagos, Nikita’s noteworthy accolades include being named Afrima Revelation of the African Continent (2019) and Afrima Best Female Artist in Eastern Africa (2019), as well as being included in Mr Eazi’s Empawa Africa Top 10 artist program.
Having been featured in over 100 TV and radio shows, including a prominent feature on The BBC when she was 16, Nikita’s ultimate dream is to build a Talent Academy in Kenya for disadvantaged African children.
Her debut 7-track EP A Side Of Me (2021), available to stream on Apple Music, was arranged by Nikita herself, as she lyrically broaches universally relatable themes by attempting to put herself in her listeners’ shoes.
Capitalizing on the enormous success of her single “Ex” (2021), A Side Of Me is the songstress revealing a lesser known part of herself to her audience so they can better identify with her, a theme she’s championed since the release of her debut ballad “Happy With You” (2018).
Apple Music has also announced a special Africa Rising radio show on Apple Music 1, hosted by LootLove which will highlight the next generation of African musicians who are revolutionising the music scene and innovating their sounds to lead a new wave of emerging genres.
The show will feature Nikita Kering (the latest Apple Music Africa Rising artist), Nigeria’s Afro-fusion singer-songwriter, Buju and South Africa’s Amapiano maverick, Aymos – artists who are fresh voices for new musical waves in their countries. The episode will also feature Nigeria’s Ayra Starr and Savage, Ghana’s Gyakie and Yaw Tog, South Africa’s Hunter Rose and NVMI, Côte d’Ivoire’s Chrystel and Kenya’s Chris Kaiga.
The latest music from Nikita along with that of Africa’s hottest new artists, is available now on the Apple Music Africa Rising Playlist Africa Rising Playlist.
Apple Music’s Africa Rising, is an exclusive artist development programme and companion playlist geared towards identifying, showcasing and elevating rising talent and introducing the next generation of African superstars. Africa Rising alumni to date include: Omah Lay, Manu Worldstar, Tems, Amaarae, Ayra Starr, Yaw Tog and Blxckie. Africa Rising sees Apple Music select six artists every year who each receive a minimum of two months of editorial support across the Apple Music platform including a launch interview with Nadeska on Apple Music 1. Nadeska has also launched a new weekly Africa Rising feature on her show highlighting the hottest new artists on the continent.
Africa Rising is the latest of many Apple Music initiatives aimed at taking African talent to the world. Now available in 33 countries across Sub-Saharan Africa, Apple Music 1 is home to Africa Now Radio with host LootLove which has featured interviews with some of the continent’s hottest artists such as Tiwa Savage, Yemi Alade, Cassper Nyovest, Mr Eazi, Patoranking, Rayvanny, Kiddominant, Mayorkun, Fireboy DML, Adekunle Gold, Master KG and Yaw Tog.
Apple Music also selected Nigerian Afropop star Rema as its Up Next artist in 2020, following the addition of Burna Boy to the roster in 2019 and Mr Eazi back in 2017. Up Next is Apple Music’s global emerging artist program.
About Apple Music
Apple loves music. With iPod and iTunes, Apple revolutionized the music experience by putting a thousand songs in your pocket. Today, Apple Music takes this to the ultimate with over 70 million songs, thousands of playlists, and daily selections from the world’s best music experts, including all of the artists and hosts broadcasting daily across its Apple Music 1, Apple Music Hits, and Apple Music Country global live streams. Since 2015, Apple Music has welcomed tens of millions of subscribers in 167 countries. Streaming seamlessly to iPhone, iPad, Apple TV, Mac, Apple Watch, iPod touch, CarPlay, popular smart TVs, smart speakers, Android and Windows devices, and online at music.apple.com, Apple Music is the most complete music experience on the planet. Apple Music offers a free 3-month trial with no commitment and is ad-free.