How to Overcome Your Own Brain and Close the Deal



Maybe you think it’s obvious why you can’t sell your exciting new idea to your boss or to your customer base. You’re probably wrong, says David Schonthal, a VC, designer, and Clinical Professor and Director of Entrepreneurship Programs at the Kellogg School Of Management. On this episode of The Human Factor, he discusses his new book “The Human Element” that explains how your brain and your customer’s brain gets in the way of closing the deal, and how you can overcome it.



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