Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Randy lives in marketing and is constantly thinking about how you can engage the reader so that they are excited by the content and experience you provide. In Randy’s book, F#ck Content Marketing, he lays out what today’s content marketing is lacking in and how to revive it. Get your FREE copy!
Tune in and Get Inspired to:
- Move toward using your content, beyond the publish button
- Shift thinking to what type of content a specific account would want to consume
- Beyond the words, consider the environment, structure and engagement path
- Get your visitor to drink the Kool-Aid by providing a path of consumption and not realize how much they’ve consumed
- Allow the platform to help you understand, in aggregate, what content is having the biggest impact
[2:10] Randy loves marketing because it’s a mix of problem solving and creativity at the same time.
[4:35] Why did Randy write a book titled, F#ck Content Marketing?
[8:00] The way we organize our content simply doesn’t work!
[10:05] Where do we expect people to find our content? It’s not often they will land directly on your webpage.
[12:15] What are people going to see or experience when they arrive at your content?
[17:15] What if you could present thought leadership on the product your customer is investigating so that they never leave to a third-party review site?
[19:00] Everyone has that one amazing campaign that worked well, but how do you replicate that success at scale? Truth is, not a lot of content marketers know how to do that.
[22:40] How can you accurately measure what content assets are actually converting?
[26:00] Randy shares some examples of companies that are doing really well with their content marketing.
[28:15] How is Randy driving content experiences at Uberflip?
[33:15] What inspires Randy?
[35:00] Get your FREE copy of Randy’s book!
The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
If you’re interested in sharing your own success story on Inspired Marketing, email us at firstname.lastname@example.org.
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