Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.
Welcome to the new year. So far, it looks a lot like the last, but that isn’t entirely a bad thing. With the pandemic, there has come a lot of intentionality: how much we shop, who we shop from, what we shop for, and whether we shop at all. If you were to ask the four founders of BITE Studios, CEO William Lundgren, COO Veronika Kant, Elliot Atkinson, and Suzanne Elvi, it’s about time mindful shopping entered the collective consciousness of the fashion set. BITE is an award-winning sustainable fashion brand based out of Sweden that was founded on the mission to fight climate change through the responsible consumption of luxury fashion. BITE, it should be noted, is an acronym for By Independent Thinkers for Environmental Progress.
“The fashion industry is the world’s second-largest polluter. It accounts for about 10% of global carbon emissions and nearly 20% of wastewater,” says Lundgren. “Fashion uses up more energy than both aviation and shipping combined.”