What is the first impression your customers will get of your brand? Well – your website, of course! Appearance matters greatly in any business, especially when it comes to how you choose to present your enterprise online. According to current research, it only takes a few seconds for a visitor to create an impression of your page. If they have a positive first impression, they will explore it further. If they don’t, they’ll be on their way. So, to grow your business and boost sales, revenue, and client loyalty, you need to find ways to ensure visitors trust your website. One of the most critical factors of e-commerce conversions is trust. Building a reputable website comprises two parts: credibility and security. And today, we give you proven steps to accomplish that.
Top ways to ensure visitors trust your website
You will have difficulty if you lack the fundamental components that develop trust with your clients. To assist you, we’ve compiled a list of things you can do to successfully ease your clients’ anxieties and encourage them to engage with your company online.
Purchase a domain name
Your domain name is your address in the World Wide Web neighborhood. It is the URL – web address shown in the top bar of the browsers. Your domain name is the first thing anyone will notice, so it should reflect your business well. It has to be simple to remember so that visitors can quickly find your site. Your domain name should not be so difficult to spell because users can become annoyed and browse other sites with more convenient URLs.
You’ll have to be a bit imaginative when it comes to choosing and purchasing a domain name. However, they are crucial to establishing confidence with your audience. Thus, it is worthwhile to invest some effort into the project. Here are a few suggestions:
- Use a custom domain name rather than a subdomain. Using a personalized domain name gives your website a more professional appearance.
- Try to choose a respectable domain extension such as .com, .net, etc., rather than .info, .science, etc., which many sites see as substandard or spam, and it won’t help if you want to ensure visitors trust your website.
- Your company’s name is likely to be taken; be inventive with your wording or perhaps modify your name.
- You are typically bound with it for the lifespan of your business since altering it might be detrimental to your search engine exposure.
- Avoid domains that may cause a trademark dispute.
No website warnings
A page that includes site warnings alerts visitors that your website has malware, scams, phishing, or is not safe. Websites that aren’t secure lose credibility, affect search engine ranks, and harm business. This is especially the case now since Chrome and Safari label HTTP websites as Not Secure. SSL domains encrypt the communication between browsers and websites.
If your site is now set to HTTP, you’ll need to install an SSL certificate to change it to HTTPS. It creates an encrypted connection between a user’s search engine and your website hosting server, allowing them to send data securely. The outcome is that visitors will immediately see a green padlock for your website’s URL, indicating that the website is safe to access. When it comes to website security, nowadays, it is best to get help from experts to make sure your site stands strong against attacks.
Make sure your design is both attractive and intuitive
When you’re starting with a minimal budget, a template design may seem like a decent option, but it will not give a solid base for your brand to grow and expand. If the design is poorly developed, a website may appear untrustworthy. Low-quality photographs, inconsistent color scheme, unappealing typefaces, and heavy drop shadowing can seem shady. When you strategically build your site, your visitors will see and appreciate the effort.
You should create each page intelligently, with a comprehensive presentation and prominent CTAs that stick out and entice users into clicking on them. Make the website navigation as easy as possible for users to move from one page to another while maintaining a pleasant appearance. The safest choice is to turn to a professional web designer.
Check your copy
Typos, spelling mistakes, or poorly phrased sentences will not cause suspicion, but they will not benefit your site either — particularly if they recur. Unnecessary site departures are caused by careless content errors such as misspelled words and poor grammar. Although it might be a time-consuming operation, especially if you have a large number of pages, making time for editing can make a huge difference in your website’s credibility.
It would help if you also were careful to avoid jargon and colloquialisms in your website copy. In accordance with digital marketing commandments, the tone should be professional, and you always need to stay consistent with your brand.
Testimonials are important. They provide evidence that people have used your services, goods, or partnered with you on a project and were pleased with the results. There are dishonest operations that abound, and people want to be safe. By presenting testimonials, you demonstrate that consumers can put their faith in what you and your website have to offer.
Text testimonials are an excellent method to illustrate that clients trust you, but video testimonials executed properly may be much more effective. Make sure that these retain the human element and convey an authentic narrative.
If applicable, collect the logos of the most notable companies that use or have mentioned your company in an article. You could also gather the stamps of any achievements your company has received and showcase them all on your homepage. Displaying prominent businesses who have used your products and services or mentioned your company in an article offers immediate credibility. This not only establishes a brand’s reputation but also indicates its success.
If you want to ensure visitors trust your website, your page needs to be transparent and up to date. It would be best to have a straightforward contact section showing your social media links, a good about us page, and no excessive advertisement. Combining the techniques above is a great way to start building trust and your brand’s reputation